Logos are a quick way to get a sense of an organization’s values or purpose. Shapes, colors, and fonts are used to evoke emotion, recognition, and connection. One of my favorite logos is that of the Olympics. Belief it or not, I have a record from the 1984 Olympics!
No, not a athletic record, a vinyl record (you know, a 12″ disc that plays music by spinning a needle through grooves?). To me, the Olympic logo implies perseverance, unwavering commitment, overcoming of challenges, and victory! But, for Pierre de Coubertin, who designed the Olympic flag in 1931, it symbolizes unity. The flag’s six colors (five interlocking rings plus the white background), at the time, represented at least one color of each nation’s flag.
The meaning of logos is so important that even products lines and industries have their own colors. For example, red, yellow, and orange characterize the fast food industry. In the United States, blue and/or red are present in almost every airline’s color scheme. In this case, designers are undoubtedly hoping passengers feel a sense of patriotic freedom when viewing their logos.
Colors have meaning, red signifies excitement. Green conjures ideas of health and nature. Shapes have meaning, too. According to LogoPsych, circles imply: infinity, complete, security, support, movement, perfection, and attention. Rectangles: stability, familiarity, trust, order, peace, solidity, equality, uniformity, strength, balance, reliability, power, efficiency, and professionalism. The list goes on! (Check out more examples at LogoPsych.)
This got me wondering:
- What does your company logo mean:
- Values, purpose?
- Shape, color, font?
- If you had a personal logo:
- What would it symbolize (values, purpose)?
- What would it look like (shape, color, font)?
- What do you stand for?
- What do you stand up for?
- What DON’T you stand for?
Most importantly, in what do you need perseverance, unwavering commitment, overcoming challenges, and victory? I’d love to hear about it!
|ABOUT THE AUTHOR: Michelle Sugerman, an Executive Business Consultant with Leading Synergies, helps high-performing executives refine strategy, inspire teams, and delight clients (specializing in information technology, project management, consulting, and franchise management). She also leads Synergy Groups, weekly 55-minute virtual business mastermind calls for REALLY BUSY Christians in leadership. Michelle lives in Colorado where she hikes fourteeners and enjoys gourmet meals with her loving husband of 21 years.|